Since 1997, Lolli.org has been one of the east coast's top electronic music websites. Lolli.org is a unique EDM website that heavily focuses on event listings, member profiles, message boards, and mix hosting/streaming. Rich Stroud, aka “Lolli”, first created Lolli.org as a test site when he was an early programmer. It started with a few web pages for users to interact with. From there he built the first message board for his friends, many of which were in the Pittsburgh EDM scene. It quickly took off from there. In the late nineties there were many websites for electronic events happening in and around Pittsburgh. As time went on, and most of those sites shut down or weren’t being updated anymore, most of those users came to Lolli.org. Over the years membership has spread across the country. Today, for its thousands of members, Lolli.org still serves as the online social web that enhances real life relationships within the electronic scene. An experimentation in communication.